Annual Conference
SFMR 2027 Seoul
June 10–13, 2027 · Seoul National University · Seoul, South Korea
2027 Annual Conference
About the conference
June 10–13, 2027 at Seoul National University, Gwanak Campus, Seoul, Korea.
The Society for Food Marketing and Retailing (SFMR) welcomes theoretical, empirical, conceptual, and methodological research addressing issues in food marketing and retailing.
The conference brings together scholars, students, and industry professionals to present research, exchange ideas, and discuss developments in consumer behavior, foodservice, marketing, retailing, technology, sustainability, and policy.
Interdisciplinary work and research connecting academic scholarship with industry practice are encouraged.
Conference
Important dates
Conference venue
Seoul National University
Gwanak Campus · Seoul, Korea
The 2027 SFMR Conference will be held at Seoul National University’s Gwanak Campus.
Seoul offers a setting for discussions on foodservice, delivery platforms, digital commerce, smart retail, branding, and consumer behavior.
Room locations, travel instructions, and accommodation information will be added when provided by the organizers.
Conference leadership
2027 Conference Co-Chairs
Junghoon Moon
Seoul National University
Riccardo Rialti
University of Siena
Kacy Kim
Bryant University
Official document
2027 Call for Papers
The official Call for Papers provides conference tracks, submission categories, peer-review requirements, and important dates.
Submission deadline: January 15, 2027 . Each submission must be assigned to one conference track only.
Please review the official Call for Papers and submission requirements before submitting.
Call for Papers
13 conference tracks
- 01 Consumer Behavior & Consumer Psychology
- 02 Branding, Advertising & Marketing Communications
- 03 Retail, Shopper Marketing & Store Experience
- 04 Product Innovation, Strategy & New Markets
- 05 Foodservice, Restaurants & Hospitality
- 06 AI, Robotics & Digital Transformation
- 07 Social Media, Influencers & Digital Engagement
- 08 Nutrition, Health & Consumer Well-Being
- 09 Sustainability, Ethics & Responsible Marketing
- 10 Global & Cross-Cultural Marketing
- 11 Sensory, Experiential & Biometric Insights
- 12 Agrifood Markets, Supply Chains & Food Systems
- 13 Public Policy, Regulation & Societal Impact
Official CFP
Submission types and requirements
Full Paper
Completed manuscript, including theoretical development, methodology, findings, and contributions.
Maximum 30 double-spaced pages.
Extended Abstract
Substantially developed research describing the research question, theoretical foundation, methodology, key findings or expected results, and contribution.
Maximum 10 double-spaced pages.
Poster Submission
Research in progress, pilot studies, new research ideas, innovative methods, or projects with preliminary findings.
Maximum 3 double-spaced pages, including references.
Special Session & Panel Proposal
Describe the session theme and format, identify speakers or presenters, and explain the proposal’s relevance and contribution to SFMR.
Conference experience
Research and collaboration
Journal Special Issues
The conference will feature journal special issues. Participating journals and further details will be announced.
Research Exchange
Sessions emphasize presentations, discussion, constructive feedback, and interaction among scholars.
Academia–Industry Connection
Academic researchers and industry professionals exchange perspectives on current challenges and research questions.
International Collaboration
Conference activities bring together scholars, students, and industry professionals from different regions.
Program
Conference program
The detailed 2027 program, speakers, session schedule, and track chairs will be published once confirmed.
Partners
Academic and industry partners
The academic and industry partner list is awaiting confirmation. No organizations or logos are displayed until approved for publication.
Information
Frequently asked questions
When is the conference?
June 10–13, 2027.
Where will it take place?
Seoul National University, Gwanak Campus, Seoul, South Korea.
When is the paper submission deadline?
January 15, 2027. Please review the official Call for Papers for the submission requirements.
When does registration open?
Registration is scheduled to open on January 15, 2027. Registration instructions will be posted when available.